The complete size guide for social media
Looking for a social media size guide for yourself/your company?
As a designer I know how hard it is to find the right templates with the right sizing. They always seem to be a bit off, so I thought to help out other designers by creating an easy package/list that can be used to easily get the sizing right templates. Within the templates I also highlight the safe zone for your content, so you won’t lose any ground there.
You can find templates for: Instagram, Facebook, Twitter, Youtube, Pinterest, Linkedin, Behance & Dribble right here.
For Instagram it’s important to know that Reels has been getting more attention lately. They’ve been trying to keep up with Tiktok’s fame and Reels is a direct result of that. Recently they have deprecated IGTV in favor of a new style of video media living in the Instagram bubble. We’ll have to wait to see what they will come up with.
Instagram’s Size Guide
Profile photo - 1:1 ratio, Upload a square image. Minimum size: 320x320 px, Recommended size: 800x800 px
Stories - 9:16 ratio, Upload a tall image / video, Recommended size: 1080x1920 px , Safe zone: 1080x1420 px 250 px padding from the top + bottom.
Reels - Upload a tall image / video, Recommended size: 1080x1920 px ,
Safe zone: 1010x1280 px
220px padding from the top
420px padding from the bottom
35px padding from the sides
Carousels
Square: 1080x1080 px
Portrait: 1080x1350 px
Landscape: 1080x566 px
Facebook has been changing into somewhat of a “Jack of all trades, Master of none” if it’s better than a master of one is for you to decide. They offer a lot of ways for people to advertise their business, which can be helpful for small businesses.
Facebook’s Size Guide
Profile photo - 1:1 ratio, Upload a square image. Minimum size: 320x320 px, Recommended size: 800x800 px
Profile cover - Recommended size: 820x312 px, Upload a wide image , For smartphone: 640x360px
Group & event cover - 2:1 ratio, Upload a wide image, Recommended Size: 1200x628px
Stories - 9:16 ratio, Upload a tall image / video, Recommended size: 1080x1920 px , Safe zone: 1080x1420px 250px padding from the top + bottom.
Reels - Upload a tall image / video, Recommended size: 1080x1920 px , Safe zone: 1010x1280 px
220px padding from the top, 420px padding from the bottom , 35px padding from the sidesAds - Square: 1:1 ratio, Upload a square image Minimum size: 600x600 px, Recommended size: 1080x1080px
Post - 1.91:1 ratio, Upload a wide image, Minimum size: 600x315 px, Recommended size: 1200x630 px
For a carousel 1:1 ratio, Minimum size: 800x800 px, Recommended size: 1200x1200px
What is there to say? Twitter has been building on it’s foundations and hasn’t strayed too far from them (atleast in my eyes). Some alterations I do not agree with and others could bring more interest to the old (but still relevant) social media platform.
Twitter’s Size Guide
Profile photo - 1:1 ratio, Upload a square image. Minimum size: 320x320 px, Recommended size: 800x800 px
Header photos - Upload a wide image, Recommended size: 1500x500 px
In-stream photos - 16:9 ratio, Upload a wide image Recommended size: 1600x900 px
Card image - 1:1 ratio, Upload a square image, Recommended size: 120x120 px
Ads
Lead generation cards: 800x200 px
Website cards: 800x320 px
Youtube
Just like Twitter & Instagram this is somewhat of an old giant within the internet sphere. Youtube has been trying to also battle against Tiktok by creating Youtube Shorts a somewhat awkward addition to the website as it becomes a place where you just see video’s that have been posted on Tiktok and Youtube shorts with the Tiktok watermark popping up.
Youtube’s Size Guide
Profile photo - 1:1 ratio, Upload a square image. Minimum size: 320x320 px, Recommended size: 800x800 px
Banner - Upload a wide image, Recommended size: 2560x1440 px, For smartphone: 1235x338 px
Thumbnail - 16:9 ratio, Upload a wide image , Minimum size: 640x360 px, Recommended size: 1280x720 px
Watermark - 1:1 ratio, Upload a square image, Recommended size: 150x150 px
Ads
Display ads: 300x250 px
Display ad long: 300x60 px
Overlay ad: 480x70 px
The world’s visual moodboard, here you can easily find images that you need to convey a certain feeling or an idea or maybe just an aesthetic. Some time ago it has also added a story feature when that became the thing to do in social media platforms.
Pinterest’s Size Guide
Profile photo - 1:1 ratio, Upload a square image. Minimum size: 320x320 px, Recommended size: 800x800 px
Profile cover photos - Upload a wide image, Recommended size: 800x450 px
Pins - 1:1 or 2:3 ratio, Recommended size: 1080x1920 px or 1000x1500 px, Max. 20 MB
Infographic pins - 1:3 ratio, Upload a tall image, Recommended size: 1000x3000 px
Stories - 9:16 ratio
Photo : Recommended size: 1080x1920 px, Max. 20 MB
Video: 1-60 sec. Long , 100 MB max
Ads
App install ads: 1000x1500 px
Carousel pins and ads: 1000x1500 px | 1000x1000 px
Shopping ads: 1000x1500 px
As it becomes more social it seems to start converging and the line between what is work and what is personal seems to dissipate. As it’s becoming more of a “Facebook for work things” you see things like stories implemented and dissappear.
Linkedin’s Size Guide
Profile photo - 1:1 ratio, Upload a square image. Minimum size: 320x320 px, Recommended size: 800x800 px
Profile cover photos - 4:1 ratio, Upload a wide image, Recommended size: 1584x396 px, Max 8MB
Blog post - Recommended size: 1200x627 px
Ads
Company logo size for ads / spotlight: 1000x1500 px
Spotlight ads custom background image: 300x250 px
Sponsored content images: 1200x627 px
Linkedin Company Page Size Guide
Page cover: 1128x191 px
Life tab main: 1128x376 px
Life tab custom modules: 502x282 px
Life tab company photo’s: 900x600 px
Square logo: 60x60px
Behance
A handy place where creatives can showcase their projects through a social media built to create your own use cases. It gives you the flexibility to show your work how you want it.
Behance’s Size Guide
Profile photo - 1:1 ratio, Upload a square image. Minimum size: 320x320 px, Recommended size: 800x800 px
Shot - 1400 x Infinity px, you can upload as much as you want. Use a JPEG, PNG or GIF, Cut your post into multiple sections to enhance the loading time
Cover images - Recommended size: 800x623 px
Profile banner - Recommended size: 3200x410 px
Dribbble
Just like Behance it’s a place where creatives can showcase their projects/skills. Together with Behance it’s the place I use when I feel inspirationless and need a boost of idea’s. This usually prompts me to start sketching out idea’s and concepts.
Dribbble’s Size Guide
Profile photo - 1:1 ratio, Upload a square image. Minimum size: 320x320 px, Recommended size: 800x800 px
Shot - 4:3 ratio, Upload a JPG, PNG or GIF - max. 10 M, Recommended size: 2800x2100 px
Video shots - 4:3 ratio, Upload an MP4 - 24 sec. - max. 20 MB, Recommended size: 2800x2100 px
Masthead [Pro Only] - Upload a JPG, PNG - max. 5 MB , Recommended size: 1600x1200 px
Well that was it!
I hope these templates will help you on your journey fellow templateseeker, I know I needed it when creating content for myself or for work.
Save, Share & Good luck!
This post has been inspired by a post made by fourmeta.agency they are a full-cycle digital agency based in London.
